Social Media

Don't Take News At Face Value

An example of the letter 'E' being rotated as in NLP's Alt News Typeface
What We're Doing

We want to challenge readers to understand what they’re reading, and to stop taking news at face value. So we’ve put a literal spin on the English alphabet to make them take a moment to consider what they’re seeing. Our headline-based campaign will make readers look, think and learn.

The font

Each character is designed to be deciphered. Some are easier to recognize, and those characters will help the reader figure out the more difficult ones. We need to take the time to look closer — much as we do when deciding whether something is fake news.

Graphic example of letters and symbols in the NLP Alt News typeface

Graphic example of letters and symbols in the NLP Alt News typeface

What You Can Do

Download the mobile app to your iOS or Android device, then write your own headlines in the sideways font.

Download the Apple app on the App Store

Download the Android app on Google Play

Use the typeface

Download the font and install it on your computer, then use it in your emails and other written materials.

Download the typeface font file

Download the posters

Download the beautiful posters, then print them and hang them on your wall.

Examples of the Alt News typeface posters