What We're Doing
We want to challenge readers to understand what they’re reading, and to stop taking news at face value. So we’ve put a literal spin on the English alphabet to make them take a moment to consider what they’re seeing. Our headline-based campaign will make readers look, think and learn.
Each character is designed to be deciphered. Some are easier to recognize, and those characters will help the reader figure out the more difficult ones. We need to take the time to look closer — much as we do when deciding whether something is fake news.