Social Media

Columbia Journalism Review

Ben Adler

Falling for internet hoaxes

“A considerable number of users share things they haven’t even clicked through to on their social media feeds,” notes Peter Adams, the News Literacy Project’s senior vice president for educational programs. According to a late 2012 report cited by MediaBistro, the average click-through rate for Twitter was 1.64 percent. “Even when people do click, they [typically] don’t spend much time on the page they’re taken to. In other words, people share things on Facebook or retweet things that they haven’t actually clicked on, let alone spent time reading. This presents more of a challenge for certain types of content—like tabloid articles and satire—whose credibility can appear dramatically different when isolated as a headline and teaser in a feed rather than placed in context on the actual site.”

Read the full article here (PDF here)